Who are the APA?
Who are the APA?
The short answer is the APA are a group of agency professionals committed to establishing codes and standards of practice and expanding the boundaries of the customer publishing industry in print and online.
The long answer? The APA is the representative body for member agencies who produce effective editorial content for client brands in print and online. That content can be anything from entire websites and magazines to smaller brochures and one-shot publications, produced to engage with a target audience and create a customer relationship of enviable quality.
It’s estimated that the industry is currently worth around £904m and is projected to be worth around £1 billion by 2011 (Mintel).
Central to this phenomenal growth is the work of the APA. As standard bearers for the industry, they commission vital research into the medium, launch and develop high profile initiatives designed to drive new business for member agencies, and organise a number of industry awards showcasing its effectiveness.
Formed in 1993, the APA now has 46 full members, 22 affiliate members and 7 overseas members.
More information on customer publishing
More information on APA personnel
More information on becoming a member
