APA Overseas membership
APA Overseas membership
Content Marketing/Customer Publishing is already an international marketing medium, with clients increasingly looking to speak to a number of different markets. As Europe’s leading experts in customer publishing, we are perfectly placed to advise, guide and direct your company to develop your potential in the international marketplace.
APA Overseas members not only have direct access to APA’s extensive range of resources, but can benefit from all APA initiatives, events and activities, as well as gain direct access to the UK’s foremost customer publishers and senior marketing community.
Benefits
- Access to exclusive APA research
- Eligibility to enter APA Customer Magazine Awards
- Single page entry in the APA Directory, sent to over 30,000 international marketers annually
- Inclusion in APA’s online member directory
- Access to members-only section of APA website
- Profile at APA events
- PR & press relations
- Use of APA logo
- Reduced delegate rates at APA events
- Networking opportunities
To ensure that APA membership represents a ‘stamp of approval’ that clients can trust, there are certain criteria that must be met to the satisfaction of APA’s membership committee before full membership is granted.
- Demonstrate your commitment to customer publishing industry by being a specialist customer publishing company or the separate customer publishing division of a media owner or agency group.
- Produce publishing solutions that meet a client’s marketing objectives for a fee.
- Demonstrate the probity of your business and that you are financially secure and efficiently run. This is achieved by supplying one year’s audited accounts if an independent company or separate business unit, or demonstrable support from a parent company.
- Have the experience to produce high quality customer communications that will achieve a client’s objectives. This involves having an existing portfolio of customer publishing clients and a demonstrable track record.
- Have the resources to support your company’s proposition and service your clients properly by offering at least four of the following services: editorial, design, advertising sales, production and distribution.
- Agree to abide by APA’s Code of Practice
Note: PPA membership is optional for APA Overseas members.
Cost
£2,500 plus VAT
The small print
APA’s financial year runs from 1 Jan-31 Dec. Annual subscriptions are invoiced in July: any member joining part-way through a financial year will be invoiced a pro rata subscription fee.
Membership is granted at the discretion of APA’s membership secretariat.
If you are interested in joining the APA, please contact Gemma Rainer on 020 7400 7506 or email gemma.rainer@apa.co.uk.
