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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
ASOS delivers innovative Twitter-drive website
10 Mar 2010
Source:
Online fashion retailer ASOS has unveiled an innovative website that is designed to keep its customers abreast of the latest fashion news. Its new asosfollowsfashion.com collates the tweets of a number of industry figures in one place. So Twitter streams from models like Agyness Deyn are next to key fashion bloggers like SusiBubble and brands such as River Island.
Everybody has an idea that matters
09 Mar 2010
Source: Sappi Fine Papers Europe
Sappi, the global manufacturer of sustainable paper, has been supporting graphic design for the non-profit community for ten years now. Because everybody has an idea that matters, Sappi has decided to open up its "Ideas That Matter" programme to a wider community of engaged citizens.
Sappi Fine Paper Europe price increases following Chile earthquake
08 Mar 2010
Source: Sappi Fine Paper Europe
Sappi Fine Paper Europe believes it necessary to inform you about recent events in the pulp industry, specifically highlighting the consequences of the earthquake which took place in Chile during the night of Saturday, February 27th, causing tragic loss of life and massive structural damage to the country's infrastructure.
Email Marketing for Brands - APA Digital Breakfast - 9th March - Book your place
05 Mar 2010
Source: APA Digital Training
Last few days to book your place on this month's APA Digital Breakfast on Tuesday 9th March.
Skip Fidura, Managing Director at dotAgency and Vice Chairman of the DMA Email Marketing Council, will discuss the vast opportunities for email marketing. He will look at a customer publisher case study and provide advice on how to improve performance and get even better results.
And don't forget our new workshop discount offer for 2010; if you attend the digital breakfast about Email marketing, you get a £20 discount voucher off the cost of the corresponding APA Digital Workshop that takes a more in-depth look at ‘Effective email strategies for brands' on Tues 23rd March.
