APA Digital
Introduction
APA Digital supports the membership's digital growth and expertise. APA member agencies represent the cream of digital content talent, and have been active in the online space for over ten years. APA agencies work with blue chip brands to create meaningful and valuable customer relationships through digital content across a range of platforms and technical solutions - from ecommerce to podcasts, iPhone apps to social networking spaces.
Events
Digital Breakfasts
The APA Digital Breakfasts are a monthly opportunity for members, clients and non-members to gain a unique insight into the online world. With top names from high-profile digital media companies such as Channel 4, Google, Microsoft, Hitwise, and Video Jug, each Breakfast presentation gives the 50-plus attendees vital guidance in best practice and innovation in the digital arena.
Recent Digital Breakfast topics have been:
- Marketing in a downturn - a digital perspective presented by Max Macintosh, Agency Relationship Manager (Google)
- The impact of Web 2.0 on the commercial publishing sector - brand content vs. consumer generated content presented by Robin Goad, Director of Research (Hitwise UK)
- 3 Screens - digital video content study presented by Alex Marks, Head of UK Market Propositions (Microsoft Advertising)
- Customer engagement strategies for digital publishers presented by Richard Sedley, Director of Customer Engagement (cScape)
To view details of the next digital breakfast >> Click here
International Customer Publishing Awards
The International Customer Publishing Awards are the pinnacle of achievement for every one of the thousands of content agencies across the world.
The new awards will showcase effective and creative editorial content for brands, further cementing APA reputation as being the first port of call for organisations looking to engage their customers through branded editorial content, irrespective of channel.
The Awards now also include dedicated digital categories recognising the significant rise of digital activity within the industry. This decision has been made following an industry audit by APA earlier this year that revealed over 15 per cent of the work produced by customer publishers in UK is now online. New categories include:
- Best digital solution of the year (B2B/internal)
- Best digital communication of the year (consumer)
- Best digital solution of the year (charities/not for profit/public sector)
- Best use of video
The awards will be taking place on Weds 25th November to be held at the historic Old Billingsgate Market, with a black tie lavish evening event to celebrate the creatively talent in the industry.
For more information contact about entry to the awards or if you would like to sponsor a category, please contact Phil Batten on 0207 4007506. Or visit the awards website Iloveed.co.uk »
Research
APA Digital Effectiveness Project 2009
The APA is to commission an ‘industry first' piece of research to demonstrate the Effectiveness of Online Branded Content. The primary objective of this research is to qualify and also quantify the true value of digital branded content.
The research findings will help to consolidate APA members as experts in digital branded content.
If you would like to find out more, or if you are an APA member and would like take part in the project, please contact Amanda Burrell or call 0207 400 7542.
APA@ - The APA Digital Audit
APA@ is a research-based project that gives an overview of the digital customer publishing industry , establishing and measuring the digital activities of APA members to support their digital offering.
Commissioned in 2007, the APA Digital Audit provides an in-depth measurement of the role of digital within the customer publishing industry. An independent digital research agency conducted a digital audit of all members assessing their online credentials, the results of which proved that APA members are leaders in editorialised content.
To download the executive summary of the APA Digital Audit click here ».
Microsoft research
As a partner of APA Digital, Microsoft provides access to its research resource and event facilities to support the membership's digital knowledge development programme. Microsoft Research Insights are available to APA members via our member login:
- Microsoft Research Insights - Email Delivers
Email remains one of the most widely used activities on the internet. This study provides a snapshot of how people are using personal email, whether their usage has changed over the past few years and how it sits at the centre of their social network. Read the research in full APA member login »
- Microsoft Research Insights - Web Women With Kids
www.Kids is an extensive research project conducted by MSA, which builds an exhaustive picture of the diverse lives of mums across the UK. The research helps advertisers and media agencies gain insight into how the internet meets the needs of mums by focusing on the role that technology plays within their lives. Read the research in full APA member login »
Training
APA Digital have launched a new Digital Training programme for its members, which consists of a series of six half day workshops based on requirement feedback from the APA membership. These requirements range from ‘Digital 101' introductory training for members new to digital media, digital video production, web editorial skills - through to practical skills for using Google Analytics.
The APA has partnered with the IAB (www.iabuk.net) on our Digital Training Programme. This partnership includes access to the IAB's training facilities in Covent Garden, as well access to the IAB's knowledge resources and support from the IAB to source best of breed digital trainers for each subject area.
The first workshop was in July with the study topic ‘Introduction to Online Measurement and Google Analytics - how to understand and measure online content response and engagement'. To read more about the workshop click here »
To find out dates and topics of future training workshops click here »
For more details please contact Amanda Burrell or call 020 7400 7542
Digital Partners List
The APA Digital Partners programme is select listing of companies that supply services, expertise or products to the digital publishing industry. All Digital Partners have been approved by the APA's Digital Board. The list is for the use of APA members only and is fast becoming an invaluable source of digital expertise.
Listed are key digital suppliers in the following categories: Web Design, Knowledge, Social Media, Analytics, Media Sales, Rich Media, Web Design and Strategy, and Mobile, with more to be added as it grows.
Click here » to view the listings (member access only)
If you are a supplier who would be interested to hear more about the benefits of joining our Digital Partners List, to promote your digital services to our membership, please contact Amanda.burrell@apa.co.uk or call on 0207 4007542 for more details.
Digital Showcase
The APA website showcases some of the amazingly creative and effective client communications that our members provide for blue chip clients across the world. Below are just some of the innovative examples of their digital work:
Virgin's Electric! online magazine - Redwood
Audi's online magazine - Northstar
Channel4.com - Zone
LifeScan for Johnson and Johnson - Story Worldwide
Click here » to view all case studies both online and offline
Have Your Say
Digital Committee
The APA Digital Committee meets bi-monthly and drives the agenda for the industry in terms of digital innovation and growth for our members. For more information contact Amanda Burrell.
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APA Digital Contacts
Amanda Davie Head of Digital
amanda.davie@apa.co.uk
Amanda Burell (AJ) Digital Manager
Tel: 0207 400 7542 Email: amanda.burrell@apa.co.uk
To view all of the APA team click here »
