Events
APA Effectiveness Awards 2008
The APA Effectiveness Awards are designed to recognise and reward the very best in editorialised branded content (publications that are produced on the behalf of a brand). A publication, whatever the medium, should seek to engage and retain existing consumers whilst attracting new ones towards the client brand.
In order for a publication to be awarded with the title of "most effective......", it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brands marketing mix, helping to position the value of the brand in the minds of the consumer.
Whatever the platform, whatever the sector. the winners of the APA Effectiveness Awards 2008 have all demonstrated without a shadow of a doubt the power of expertly crafted editorial content.
APA Effectiveness Awards 2008- the full list of winners
Editorial Solution of the Year
Electric! for Virgin Media, Redwood
Most Effective Automotive Title
Lexus Magazine for Lexus, Story Worldwide
Special commendation: LIV, Volvo, Redwood and Today Tomorrow, Toyota, Sunday
Most Effective Finance Title
Sense for The Royal Bank of Scotland, John Brown
Most Effective Travel and Leisure title
Business Life for British Airways, Cedar Communications
Most Effective Membership Title (consumer)
Eight for 888.com, Cedar Communications
Most Effective Membership Title (Not-for-profit, Charities and Associations)
Flipside for The Institute of Engineering and Technology, BCB&
Special Commendation: Shine On, Marie Curie Cancer Care, Northstar and
RSA Journal, Royal Society of Arts, Wardour
Most Effective Public Sector Title
Camouflage for Army Recruiting Group, Haymarket Network
Most Effective Internal Communication
Courier for Royal Mail, Redwood
Most Effective Business-to-business title
Contact for Royal Mail. Redwood
Special Commendation: Via Immarsat, Immarsat, Publicis Blueprint
Most Effective Consumer Publication (retail)
Asos.com (For men) for ASOS, Seven Squared
Special commendation: Waitrose Food Illustrated, Waitrose, John Brown and
Asos.com (for women), ASOS, Seven Squared
Most Effective Consumer Publication (non-retail)
Your Family for NSPCC, Redwood
Special commendation: Electric!, Virgin Media, Redwood
International Publication of the Year
Nikon Pro for Nikon Pro BV. Cedar Communications
Specialist Communication of the Year
Icons of England for Campaign to Protect Rural England, Think Publishing
Special commendation: www.junkmonkeys.tv, British Heart Foundation, John Brown
Digital Publishing Solution of the Year
http://blog.oasis-stores.com for Oasis, Story Worldwide
Launch of the Year
Electric! for Virgin Media, Redwood
Integrated Marketing Solution of the Year
Asos.com (for women) ASOS, Seven Squared
Special commendation: Zappas, Communkator, Zappas
Journalist of the Year
James Steen, Waitrose Food Illustrated, for Waitrose, John Brown
Special commendation: Steve McCormack, Teachers, DCSF, John Brown
Designer of the Year
Jon Butterworth, Camouflage for Army Recruiting Group, Haymarket Network
Special commendation: Warren Jackson, Electric!, Virgin Media, Redwood
Editor of the Year
Susannah Pearce, Your Family for NSPCC, Redwood
Special commendation: Stuart Knott, Contact, Redwood, Royal Mail
