Showcase

The Brief

Our objectives were:

• Raise awareness of asos.com
• Increase basket spend and frequency among core customers
• Acquire new customers
• Drive website traffic, conversion and repeat purchase
• Establish asos.com as a fashion authority

The Challenge
our challenge was to create a printed solution for an e-tailer; an industry first. We had to showcase a vast array of product in a magazine with newsstand values.

Editorial Response
asos.com launched as a 64 page newsstand-style, glossy monthly in september 2006; it is soon to be 196 pages. it showcases the best products available at asos.com through beautifully shot fashion stories. Features by high profile writers reinforce the asos.com brand and its position as a fashion authority.

Results
95% have read the magazine readers spend on average 69% more than non-readers registered users on the website are up from 1m to 1.5m. 20% of all orders from the magazine were new customers. 90% have purchased or intend to purchase through reading the magazine. 80% agree that the magazine provides useful information on the latest trends and products.