Showcase

The Brief
To relaunch British Eventing's membership magazine, bringing a modern, fresh design that appeals to its wide range of members.

The Challenge
To transform the magazine: editorially, design and advertising quality, making it a much more valuable membership benefit with new editorial focus that appealed to many different levels of eventer.

Editorial Response
Archant Dialogue worked with British Eventing to create a magazine which truly represents the sport of eventing. The publication was given structured content with good pace and an exciting mix of features that appeals to the whole range of membership - from grassroots to the more elite riders - while retaining aspirational elements.

Results
A quality, focused, valuable membership magazine that not only works harder as a communication tool for British Eventing, is also a great read with an exciting mix of features, retaining the highly valued event schedules section. The new-look magazine has led to increased advertising revenue which helps to offset the cost significantly to British Eventing. The new product has also set the standard for British Eventing's other marketing materials and Archant Dialogue now produces booklets, leaflets, brochures and ball programmes, as well as the technical aspects of the organisation's monthly eNewsletter.