Showcase

The Brief
With hmv keen to drive 20% of its sales through its website by 2010, we had to extend the publishing services we currently provide for them to reflect the company's focus and support their intent.

The Challenge
To launch hmv choice digital, a condensed version of hmv choice, the printed magazine we've produced on the client's behalf for nine years. The digimag needed to be produced and delivered to over 250,000 inboxes just as the print magazine hit the stores.

Editorial Response
As well as containing a selection of interviews and expert reviews included in the print version, hmv choice digital is truly interactive, including soundcllps, video and cllck-to-buy buttons that allow customers, with just a couple of mouse clicks, to listen, watch and buy.

Results
hmv choice, through its digital incarnation, now successfully reaches a much larger audience than ever before, creating direct and significant uplift in sales of titles featured. The digimag's performance is tracked by an integrated eABC which produces audited statistics on how it's being used. Results have been impressive, with readers enjoying a combination of both print and digital media.