Showcase

The Brief
The publisher's remit is to create multi-media content to improve all areas of Toni & Guy's business - from customer loyalty to staff education and the driving of multi-brand retail sales.

The Challenge
To ensure that the Integrated content solution (consisting of a magazine published three times a year, a TV channel that broadcast 12 hours a day, seven days a week and the development of Toni & Guy's online presence) achieves the required results while simultaneously maintaining creative integrity.

Editorial Response
A multi-media production team ensures all content is worked on in tandem, utilising the strength of each medium to deliver against the business objectives.

Results

• Product sales featured in the magazine and on the TV increased by 26%
• Client acquisition target exceeded by over 17% in first quarter of 2008
• Frequency of visit and number of repeat visits have increased
• TV and magazine rolled out internationally
• Toni & Guy voted a Superbrand 08-09

*Source Salon EPOS system October 2007-June 2008